Our News Is Good News

CATCH UP ON THE LATEST

Key Elements to Make a Successful Marketing Plan in 2025

December 10, 2024

Discover the key elements of a successful 2025 marketing plan, including personalization, digital tools, engagement, omnichannel strategies, and ROI focus.

Analyze Your Sales Process: Lead Qualification

November 27, 2024

For many business owners, lead qualification can feel like an elusive part of the sales process. It’s not uncommon to hear frustrations about "bad leads" or a sales pipeline full of potential clients who never seem to convert. But often, the real issue isn’t the leads themselves—it’s the process of lead qualification and the unrealistic expectations about what constitutes a “good lead.” In this blog, we’ll dive into how you can properly qualify leads, set realistic expectations, and build a stronger sales process around lead qualification.

Analyze Your Sales Process: Prospecting

November 27, 2024

In this blog, we’ll dive into the process of prospecting, how to improve it, and how to ensure your sales team is consistently identifying and engaging the right prospects. Let’s explore how you can elevate your prospecting efforts to boost your sales success.

Analyzing Your Sales Process: Lead Generation

November 27, 2024

In this part of our blog series on analyzing your sales process, we’ll dive into Lead Generation—the lifeblood of your business. Whether you’re nurturing potential customers through digital channels or generating leads through traditional methods, it's essential to evaluate your lead generation strategy regularly. Here, we’ll share five tips for effective lead generation and how you can measure the success of your efforts.

Mastering GA4: Top Tips for Navigating Google Analytics 4

November 19, 2024

In this blog, we’ll provide you with essential GA4 tips, show you how to customize your analytics, explain what to pay attention to, how often to review your data, and which trends to look for to drive business growth.

Are You Really Delivering the Client Experience You Think You Are?

November 19, 2024

The truth is, even when business owners believe they are delivering a top-notch client experience, there are often blind spots that get missed. By taking a thorough approach to analyzing the entire client journey, gathering honest feedback, and reviewing internal and external processes, you can uncover where your client experience may fall short—and ultimately, make it the best it can be.

Sales Versus Marketing, Stop the Battle and Start the Collaboration

Sales Vs. Marketing: Stop Battling, Start Collaborating

November 19, 2024

How do we stop the battle between sales and marketing and get these two essential teams to work together toward a common goal? Let’s explore how businesses can bridge the gap and create a powerful partnership between sales and marketing.

The Benefits of an Omnichannel Marketing Plan

November 8, 2024

Many business owners undervalue branding and traditional marketing because they find it difficult to measure their return on investment. In today’s highly competitive environment, an omnichannel marketing approach—where branding, digital, and traditional marketing come together—can drive significant long-term results for your business.

How Much Should Your Business Spend on Marketing? A Guide for Service-Based Businesses

October 29, 2024

November 4, 2024

Dive into how you can build a solid marketing budget, set realistic expectations for growth, and determine how much you should spend depending on your business goals.

Black Friday Survival Guide: Small Business Strategies

October 29, 2024

October 31, 2024

Black Friday is one of the biggest shopping events of the year. But how do you make sure your business stands out and succeeds during this busy time? And is Black Friday really all it's hyped up to be?