Business Foundation
Business Goals & Marketing Objectives
Company Audit
Messaging Framework
Market Positioning & Analysis
Target Audience & Personas
Budget & Resource Allocation
Strategy, Channels, & KPI's
Implementation Plan
Business Foundation
We start with what makes you, you.
Your story, your mission, your edge—this is the foundation of everything we build. We get clear on who you are and why it matters, so every marketing move aligns with your identity and values.
Goals That Guide Strategy
Big-picture goals. Tactical marketing objectives. Crystal-clear alignment.
We connect your business goals to intentional marketing actions. You’ll see exactly how each objective supports growth—and what success looks like along the way.
Company Audit
We analyze where you stand to map where you're going.
Our audit covers every touchpoint:
Brand consistency
Website performance and SEO
Ad campaigns
Email strategy
Social media presence
Client experience
This gives us a full picture of what's working, what needs attention, and where the biggest opportunities live.
Messaging Framework
We help you speak with purpose.
From your voice and tone to your taglines and positioning statements, we define messaging that’s clear, consistent, and deeply aligned with your brand. So you can show up the same way—everywhere.
Market Positioning & Competitive Analysis
Own your space.
We dig into your industry, assess your competitors, and define your unique market position. This section is all about clarity—on where you stand, where you can lead, and what sets you apart.
Target Audience & Personas
Know your people. Speak their language.
We map out detailed audience segments and customer journeys to guide your marketing with precision. You’ll know who you're talking to, what they care about, and how to connect at every stage—from awareness to advocacy.
Budget & Resource Allocation
Strategy-backed spending. Realistic returns.
We break down a recommended annual marketing budget and show where to invest across digital, traditional, and emerging channels—backed by cost-per-lead benchmarks and ROI expectations.
Strategy, Channels, and KPI's
Your plan to turn strategy into results
This section outlines:
Your primary marketing channels
Targeted messaging
Connection to the client and sales journey
Key performance indicators
Every tactic is aligned to a specific goal—focused, intentional, and built for impact.
Implementation Plan
Let's bring the plan to life.
We close with a detailed rollout strategy—short-term priorities, long-term goals, and built-in checkpoints to stay on track. You’ll know exactly what to do next, and how to keep momentum going.
